Founded in June 2007 by Jordi Urquijo and Jesus de Pablos, the company which had its first seed in the field of subjective sports analysis with the Spanish National Water Polo, has evolved and grown under a model based on the thought 2.0.

This spirit is reflected in its products aimed at providing professionals and amateurs access to the most advanced and productive technology without specific technical knowledge requirements for using them, focusing on how professionals work in order to get useful tools integrated in the processes and specific working methods oriented to end-use simplicity.

In its growth have been integrated professionals specialized in different disciplines that have allowed 1d3a expand its scope, not only the sport but also security, medicine and communication becoming a leader in knowledge of video and image systems that allow editing and using data from any format, location and device.